CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue
The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of 2024. Furthermore, the report adds that there has been a 117% growth in the number of unique CTV devices from 2022 to 2023.