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Reinventing Marketing ROI – Through the lens of performance branding

Reinventing Marketing ROI – Through the lens of performance branding
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GroupM elevations: New roles for Vinit Karnik and Karthik Nagarajan

GroupM elevations: New roles for Vinit Karnik and Karthik Nagarajan
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

United statesPadmalaya telefilmsKarthik nagarajanVinit karnikPrasanth kumarGroupm indiaBusiness headGroupm south asiaChief content officerWavemaker indiaBranded contentSporting nationPrasad film labsIndia country headGroupm southஒன்றுபட்டது மாநிலங்களில்

GroupM India makes senior elevations

GroupM India makes senior elevations Share Via: Vinit Karnik has been appointed as Head â Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan as Head of Branded Content, GroupM India. GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupMâs Entertainment & Sports practice (ESP) will take over the new role of Head â Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan, Chief Content Officer for Wavemaker India will take on additional responsibility at GroupM in the new role of Head of Branded Content, GroupM India. Prasanth Kumar, CEO of GroupM South Asia said, âDisruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently redefining the market place. Over the years, we have been building these spaces by shaping great solutions for our clients. While we will con

United statesKarthik vinitPadmalaya telefilmsKarthik nagarajanVinit karnikPrasanth kumarGroupm south asiaBranded contentBusiness headChief content officerWavemaker indiaSporting nationPrasad film labsIndia country headGroupm indiaGroupm south

GroupM elevates Karthik Nagarajan and Vinit Karnik | Advertising

GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan. Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia. Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India. Kumar said, “Disruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently redefining the market place. Over the years, we have been building these spaces by shaping great solutions for our clients. While we will continue to build on advertising technologies that will add speed and scale, we are equally committed to enhance our creative process and enable larger solutions in the content space. We are fortunate to witness leadership grow within, as they bring in exper

Vinit karnikPrasanth kumarKarthik nagarajanCampaign indiaGroupm southWavemaker indiaவிணித் கார்நிக்பிரசாந்த் குமார்கார்த்திக் நாகராஜன்பிரச்சாரம் இந்தியா

India headed for major recovery in ad spends

‘India headed for major recovery in ad spends’ Updated: Updated: Ad expenditure to rise 23.2%: GroupM Share Article Ad expenditure to rise 23.2%: GroupM India is expected to see a ‘major recovery’ in advertisement expenditure in 2021 following the slump the sector saw last year due to the COVID-19 pandemic. In its report, ‘This Year, Next Year’ 2021, GroupM predicted that India’s advertising investment would reach an estimated ₹80,123 crore this year. This represents a growth of 23.2%, for the calendar year 2021. India is the second-fastest growing market among the top 10 and will be the sixth-largest contributor to incremental ad spends in 2021 globally. In 2020, “the pandemic affected media investments,” said Prasanth Kumar, CEO, GroupM South Asia. “However, we have [seen] month-on-month upturn starting Q3 last year and are optimistic about the revival.” Digital was the only medium to witness a gain of $27 billion globally in 2020.

Suresh nambathPrasanth kumarNext yearGroupm southDigital subscriptionSupport qualityCovid 19Advertisment industry recoveryபிரசாந்த் குமார்அடுத்தது ஆண்டுடிஜிட்டல் சந்தாஆதரவு தரம்