The first day of AdTech 2023, saw Archana Aggarwal, vice president, brand, Airtel; Atique Kazi, president, data, performance and digital products, GroupM India and Rahul Singh, director, business development, The Trade Desk talk about how advertisers can leverage the open internet to their benefit. The panel was moderated by Mike Fein, vice president, strategy marketing, The Trade Desk.
The metaverse is very nascent. It is where the Internet was in 2003. It will still be nascent for another three years. But the infrastructure that supports it is constantly growing. But everybody including Amazon Prime, Netflix, Sony are building on it. It allows various brands across categories from confectionery to BFSI to offer deeper, engaging consumer experiences.