India saw robust online sales worth Rs 76,000 crore in the festive month from September 22 and October 23, a 25 per cent year-on-year (YoY) growth.According to Bengaluru-based Redseer Strategy Consultants, the tier 2 and above cities drove this .
The growth was largely driven by the fashion category, led by unbranded fashion. Within beauty, makeup was the most sought-after category with a lot of interest in looking and feeling good, the report mentioned.
However, the disruption of COVID will reverberate through transport planning for years to come. The 2021 census – when people were asked about how they got to work – coincided with COVID lockdowns in our two biggest cities. The distortion of commuting patterns at that time creates problems for anyone who wishes to use these data.