The govt should also focus on creating a robust job market by promoting entrepreneurship, attracting foreign investments, and supporting industries that provide employment opportunities
India saw robust online sales worth Rs 76,000 crore in the festive month from September 22 and October 23, a 25 per cent year-on-year (YoY) growth.According to Bengaluru-based Redseer Strategy Consultants, the tier 2 and above cities drove this .
The growth was largely driven by the fashion category, led by unbranded fashion. Within beauty, makeup was the most sought-after category with a lot of interest in looking and feeling good, the report mentioned.
With a spurt in short-form video consumption, thanks to Instagram Reels, YouTube Shorts and several other homegrown platforms, millions of fame-hungry people with an ambition to make quick money have given birth to what is now called a 'creator .