Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
In a candid conversation with BestMediaInfo.com, Raghavan, Managing Director, Landor & Fitch India, discusses how the business for the re-imagination of brands or the creation of new brands is booming. She also talks about the recent integration of the two agencies
Lulu Raghavan
Multiple reports say that up to 94% consumers are influenced by their trust in a brand when it comes to product innovation. Part of it is packaging and designing, which are not only considered as an extension of the brand but also a bearer of the brand message. Though still underestimated by many companies, the perspective and focus of marketers on this aspect seems to be evolving over the years.
Space Jam 2 Posters Revealed, Michael Jordan Confirmed To Appear
Get a closer look at the Goon Squad, which is made up of WNBA and NBA players.
Warner Bros. has released a series of new posters for Space Jam: A New Legacy, showing off the cast of the Goon Squad, which includes WNBA and NBA stars. It has also been confirmed that Michael Jordan will appear in the film in some capacity.
The Goon Squad are the villains who take on LeBron James and the rest of his Looney Tune team. The Good Squad is portrayed by famous WNBA and NBA players such as Diana Taurasi (White Mamba), Klay Thompson (Wet-Fire), Anthony Davis (The Brow), Damian Lillard (Chronos), and Nneka Ogwumike (Arachnneka). You can see the new Goon Squad posters in the image gallery below, while here are posters for LeBron and his Looney Tune teammates.
The Space Jam 2 Trailer Is a Nike Release Easter Egg Hunt
The Space Jam 2 Trailer Is a Nike Release Easter Egg Hunt
Warner Bros. Pictures / YouTube
Space Jam sequel,
Space Jam: A New Legacy, is finally here. Warner Bros. Pictures shared the full-length preview over the weekend, awarding us with a look at the all-new Goon Squad that James and his ragtag Tune Squad will be suiting up against in the film.
Space Jam 2 trailer also unofficially serves as a not-so-subtle Nike advertisement. The Swoosh properly left its mark on the two-plus-minute clip, which shows LeBron and his castmates rocking a slew of Nike gear, including never-before-seen sneakers.