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Gen Z shoppers will be the greenest shopper yet, Non-GMO Project shares in latest awareness data

A majority of consumers are less likely to consider non-GMO or organic claims in their purchase decisions, but millennials and Gen Z consumers are more likely to seek out products with Non-GMO Project and USDA Organic labels than older cohorts, as Hans Eisenbeis, director of mission & messaging at the Non-GMO Project shared in a recent webinar.

Consumers are willing to buy healthier ultra-processed foods, but will industry deliver?

Food and beverage industry stakeholders are debating the role and importance of ultra-processed foods (UPFs) as consumers signal a willingness to try healthier versions of these products.

The Detox Project simplifies contaminant-free claims with CleanScan certification program

Going beyond its initial mission of providing a glyphosate residue-free certification, The Detox Project is turning its attention to the wider food and beverage industry with a new certification program that'll help CPG brands tell a better story around their contaminant-free claims with the help of QR codes, Henry Rowlands, founder of The Detox Project, told FoodNavigator-USA.

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