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JEDDAH: As part of the ambitious Riyadh Strategy 2030, the government wants to attract hundreds of international companies to set up their regional bases in the city, create around 35,000 new jobs for Saudi locals, and double its population.
In a bid to make the Riyadh masterplan a reality, marketing experts will be a cornerstone of the strategy, as outlined by Dr. Eman Al-Shammari, the deputy dean of the college of economics and administrative sciences at Imam Muhammad bin Saud Islamic University.
“Riyadh is a golden opportunity. One day it will be a global destination, competing with big metropolitan global cities. That is why marketing is important,” he said.
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