MediaCom has appointed Nancy Lengthorn as its first-ever global chief inclusion and culture officer. Lengthorn, who is currently head of inclusion and belonging at MediaCom UK and WPP, will become responsible for sharing existing diversity and inclusion schemes across the former s worldwide network, as well as conceiving new initiatives. She will act as a conduit between the network s Global Belonging Council - an internal body overusing a 10-step plan for delivering sustainable change - its People Team and its senior leadership, providing each with advice and expertise. She will also continue in her MediaCom UK duties, although she will relinquish the WPP-facing aspect of her job.
MediaCom boosts D&I creds with global chief inclusion and culture officer role
Appointee leads agency’s aim to become “world’s most inclusive media network”.
by Ben Bold
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The 2021 Effie Awards South Africa season opens
Mathe Okaba
The Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa
will be held in 2021 following the postponement of the inaugural programme due to the impact of the Covid-19 pandemic.
The Effie Awards South Africa, officially launched at the end of 2019, provides brands
and their agency partners the opportunity to receive global recognition for
their most effective marketing and communications campaigns. Media agencies,
marketers and advertisers worldwide view the awarding of an Effie as a respected
global symbol of achievement.
“The pandemic has unfortunately resulted in not only changing the entire marketing and communication landscape and how agencies have had to adapt and re-focus, but it has left a void to some extent in the recognition of effectiveness in marketing campaigns. Effie’s mission is to lead, inspire and champion the practice and pract