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MediaCom, Global, Channel 4 and ITV lead Media Week Awards shortlists
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Are you sorry to see the end of The X Factor?
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MediaCom has appointed Nancy Lengthorn as its first-ever global chief inclusion and culture officer. Lengthorn, who is currently head of inclusion and belonging at MediaCom UK and WPP, will become responsible for sharing existing diversity and inclusion schemes across the former s worldwide network, as well as conceiving new initiatives. She will act as a conduit between the network s Global Belonging Council - an internal body overusing a 10-step plan for delivering sustainable change - its People Team and its senior leadership, providing each with advice and expertise. She will also continue in her MediaCom UK duties, although she will relinquish the WPP-facing aspect of her job.
Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world. This will place increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future, says Helen Brain, Strategy Director & Joint Head of Social Change Hub at MediaCom UK.
Globally, the most environmentally conscious consumers are worth $382 billion to the FMCG sector alone, and became more valuable by c$78 bn in the last year. We can also see growth and innovation coming from plenty of other sectors. For example:
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