Covid-theme entries dominate Mobile Film Festival contest
Thursday March 04 2021
Summary
Since 2005, the Mobile Film Festival has discovered and promoted new film talents.
The Festival Africa is an official event of the Africa2020 Season, which is currently being organised in France and aims to showcase African innovation in arts, sciences, technology, entrepreneurship and economy to the French public.
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Covid-19 tales dominate the nine one-minute film entries from East Africa competing for €26,000 ($31,585) in prizes at the inaugural Mobile Film Festival contest between February 17 and March 17.
The films, plus five others, are among 51 entries from 23 countries, including Nigeria, Cameroon and the DRC.
The 2021 Effie Awards South Africa season opens
Mathe Okaba
The Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa
will be held in 2021 following the postponement of the inaugural programme due to the impact of the Covid-19 pandemic.
The Effie Awards South Africa, officially launched at the end of 2019, provides brands
and their agency partners the opportunity to receive global recognition for
their most effective marketing and communications campaigns. Media agencies,
marketers and advertisers worldwide view the awarding of an Effie as a respected
global symbol of achievement.
“The pandemic has unfortunately resulted in not only changing the entire marketing and communication landscape and how agencies have had to adapt and re-focus, but it has left a void to some extent in the recognition of effectiveness in marketing campaigns. Effie’s mission is to lead, inspire and champion the practice and pract