Thanks to a startup, the origin of tomatoes is now traceable
Productions characterized by a strong territorial identity can use innovative tools to track the origin of their products. This is why Rosso Gargano, the tomato brand made in Apulia, teamed up with the Abruzzo-based Dick Trace, a startup led by women and founded by Anna Rita Mastrangelo. This new partnership aims at increasing awareness among consumers about the origin of food products and the supply chains involved.
Domenico Demaio and Andrea Demaio, owners of the Rosso Gargano brand As a further guarantee for our customers, we decided to combine a traditional production, such as tomatoes, with an innovative startup. Consumers of Rosso Gargano s peeled tomatoes, dates, passata and ready-made sauces will be able to enter the website owned by the startup Dick Trace, by manually entering the barcode or scanning it, said Giuseppe Stasi, national sales director at Rosso Gargano.