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Giesen Group’s million dollar investment in alcohol-removal wine technology
July 8th, 2021
Image: Giesen Group chief winemaker Duncan Shouler.
Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in its own specialised spinning cone technology to further refine its Giesen 0% wine range.
This investment signals continued improvements in the quality of the current 0% Sauvignon Blanc, as well as new Pinot Gris and rosé blends set for release in Australia this September.
The significant investment is in response to the growing demand for the category, with research showing that Australians have a higher intent to purchase low and no alcohol products compared to the UK, US and Canada.
Tipping point: Why are Kiwis drinking less NZ wine as exports soar?
19 minutes to read
By: Michael Cooper
Wine romance and greater quality are drawing us to vineyards, but as bulk exports soar and foreign firms move in, returns per litre are falling. And so is our consumption of New Zealand wine. Special Report by Michael Cooper.
Wine is a symbol of the good times, but we enjoy it in times of stress, too. The challenges of the past year have seen many Kiwis reaching for a glass or two of wine – and we are not the only ones.
Sales of New Zealand wine in its key export markets – the UK, US and Australia – are booming. The planet decided Covid-19 wasn t supposed to be endured in a state of sobriety, declared winemaker Steve Bird late last year, so people were locked down at home and they were drinking wine like there was no tomorrow.