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MRC Suspends Accreditation of Nielsen s National Television Service
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Nielsen MRC accreditation suspended following accusations of underreporting
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Realscreen » Archive » Nielsen s National TV and Local Markets services suspended by MRC
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As Their Ratings Drop TV Networks Fault Nielsen; Media Researchers Weigh In
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| 28 January 2021
Cybersecurity firm White Ops is claiming to have become the first company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV).
White Ops verifies digital interactions, working directly with internet platforms, DSPs and exchanges. With White Ops Advertising Integrity, platforms can tap into pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across channels. The White Ops bot mitigation platform uses a multi-layered detection methodology to spot and stop bots and fraud by using technical evidence, continuous adaptation, machine learning and threat intelligence. White Ops says that in most cases it delivers responses to partners in 10 milliseconds or less before a bid is made, saving time and money and ensuring that their advertising inventory can be trusted and fraud-