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Takeaways from the 2024 upfronts: Maintaining the status quo

Nielsen panel remains primary currency as buyers chart familiar territory.

United statesDavid cohenStefanie moralesKelly metzInteractive advertising bureauWarner brosNielsen one adsPrime videoOne platform total audienceNielsen one

NBCUniversal Says Domino s Sold 38% More Pizza After Buying Ads Via Its One Platform

NBCUniversal Says Domino s Sold 38% More Pizza After Buying Ads Via Its One Platform
deadline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from deadline.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesMark marshallGlobal advertisingOne platform total audience

WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio

WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Ryan gouldDavid porterOprah winfrey networkWarner brosFood networkData driven videoBleacher reportOlli powered data driven videoOne platform total audience

CTV Marketers Are Using Gen AI to Improve Contextual Advertising

CTV Marketers Are Using Gen AI to Improve Contextual Advertising
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

United statesPeter crofutMatthew kramerKathy argyriouLaura groverMark marshallLord farquadOne platform total audience

Comcast s Market Valuation Does Not Reflect Fair Value For It s Significant Growth Portfolio: Analyst - Comcast (NASDAQ:CMCSA)

Analyst reiterates Buy rating and $55 price target for Comcast Corp, with $1.2B in commitments for Olympics ads and strong brand partnerships, indicating undervaluation.

France generalComcast corpDan lovingerMatthew harriganWeight communication servicesVerizon challengeSubsidy slash threatens internetTrade deskOne platform total audienceInvesco buyback achievers