Stereotyping and objectification of women in the media narrative is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed to a large extent to understand and assimilate a definite social shift and the changing status of women in the society per se, says industry expert Jaishri Jethwaney in a new book that examines how objectification, sexualisation and patriarchy loom large in advertising across societies.
Stereotyping and objectification of women in the media narra tive is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed.
Stereotyping and objectification of women in the media narrative is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed to a large extent to understand and assimilate .
Stereotyping and objectification of women in the media narrative is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed to a large extent to understand and assimilate a definite social shift and the changing status of women in the society per se, says industry expert Jaishri Jethwaney in a new book that examines how objectification, sexualisation and patriarchy loom large in advertising across societies.
A micro data analysis of ads within certain brand categories reveals two dominant indicators of objectification emerge: the ritualisation of subordination and patriarchy.