Stereotyping and objectification of women in the media narrative is a universal truth that needs to be addressed, questioned and reversed as the media in general, especially advertising, has failed to a large extent to understand and assimilate a definite social shift and the changing status of women in the society per se, says industry expert Jaishri Jethwaney in a new book that examines how objectification, sexualisation and patriarchy loom large in advertising across societies.