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Hashtag Orange ropes in Gauri Awasthi as Chief Digital Officer

Hashtag Orange ropes in Gauri Awasthi as Chief Digital Officer
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Hashtag Orange appoints Gauri Awasthi as chief digital officer | Digital

Hashtag Orange appoints Gauri Awasthi as chief digital officer

Fortune Oil s Valentine s Day campaign is a lesson in smart tactical comeback

Fortune Oil s Valentine s Day campaign is a lesson in smart tactical comeback
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

#Throwback2020: How marketers didn t let a good crisis go to waste

Despite the pandemic, new entrants have lined up in the marketing and advertising block. 22 Dec, 2020 - 08:47 AM IST     |     By Mansi Sharma      NEW DELHI: While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too,  as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year. 

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