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The new Pepsi formula will have less sugar and more fizz. How will the change be received?
Pepsi, as we know it, is about to change. According to an Economic Times (ET) report, the cola giant announced that itâs changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors like Coca-Cola and Thums Up, claims the report. Pepsi has traditionally been a sweeter drink, compared with rivals, like Coke and Thums Up. This is a move aimed at closing in on the category leader Thums Up. It comes on the eve of the crucial summer quarter this year, after last year s near washout quarter that coincided with the peak lockdown, an official directly aware of the matter told ET.
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From featuring Govinda, Anil Kapoor, Madhuri Dixit, Bappi Lahiri, Udit Narayan, Alka Yagnik, and Daler Mehndi giving auditions in its ads last year to presenting Rahul Dravid in never-seen-before avatar as âIndiranagar ka gundaâ, credit card bill payment app Credâs marketing strategy has already broken the internet with its latest ad campaign.
The Indian Premier League (IPL) 2021 commenced last week and along with it, several brands have put their best foot forward with smart and entertaining ads.
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Just like the last year, the appâs ad has yet again become the talk of the town and has garnered public attention. The advertising and marketing fraternity is talking about the brandâs marketing strategy on social media. In fact, many brands have jumped on the bandwagon of meme and social media marketing around Rahul Dravid as âIndiranagar ka Gundaâ and shared posts around it.
As Unilever ditches the word normal in packaging and ads, experts opine on the ripple effect afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.