ESPN College GameDay Covered by State Farm will broadcast live on Saturday, Jan. 29 in advance of the Kentucky at Kansas men’s basketball game. The one-hour GameDay show will begin at 10 a.m. with tipoff vs. Kentucky slated for 5 p.m., also on ESPN. Festivities surrounding the event begin Friday, Jan. 28, at 5 p.m. with Wendy’s Fanfest at the Phog.