The use of scents in marketing, also known as olfactory marketing, has been prevalent in the hospitality and F&B industries. While optics remain crucial, research suggests that ambient scents have a more profound emotional impact on consumers. Companies like Starbucks and Apple have been successfully using scent branding, which has resulted in a higher degree of brand recall.
British Prime Minister Rishi Sunak is very much looking forward to attending the G20 Summit in New Delhi in September, UK High Commissioner in India Alex Ellis said on Friday.
The outcome document referred to "Resolution No. ES-11/1 dated 2 March 2022, as adopted by majority vote" that "deplores in the strongest terms the aggression by the Russian Federation against Ukraine and demands its complete and unconditional withdrawal from the territory of Ukraine".
Meetings on clean energy, energy transition, the environment, and climate sustainability are being held this month in Goa and Chennai | Latest News India