That smells good thebftonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thebftonline.com Daily Mail and Mail on Sunday newspapers.
The use of scents in marketing, also known as olfactory marketing, has been prevalent in the hospitality and F&B industries. While optics remain crucial, research suggests that ambient scents have a more profound emotional impact on consumers. Companies like Starbucks and Apple have been successfully using scent branding, which has resulted in a higher degree of brand recall.
The Candle and the Mind - Impact Magazine impactnottingham.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from impactnottingham.com Daily Mail and Mail on Sunday newspapers.