Netflix’s revelation that it will introduce commercials after a decline in subscriber numbers was met with shock, cheers and scepticism from an advertising community that’s been shut out of the streaming service up to now.
Netflix’s revelation that it will introduce commercials after a decline in subscriber numbers was met with shock, cheers and scepticism from an advertising community that’s been shut out of the streaming service up to now.
As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months. After a full year of weekly Future of Media columns, media editor John McCarthy recaps the biggest trends marketers should be across in 2022.