As tech platforms grow, they will likely seek greater investment from global brands, encouraging greater investment connectivity. This is important as global brands and large regional ones are shifting towards regional investment models, explains Andy Cocker, the chief operating officer for UK and APAC at Kepler
The OTT space is shaping up to be very valuable for marketers to capture new, targeted audiences and provide another avenue for them to increase brand engagement, says Rishi Bedi, the vice-president for South East Asia, Japan and Korea at InMobi.