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Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo

Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo
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City ofUnited kingdomEstee lauderSimon spyerRupert woodwardClaire humphrisFern siegelLouis vuittonParticipation agencyIris londonData driven futuresJohn lewis

The Drum | An Opportunity For Proper Innovation : Marketers On Real-time, Post-funnel Data

At a recent roundtable with data leaders from The Drum Network, our panel told us the one data trend that they think their colleagues should have on their radar. Here, for The Drum’s deep dive, The New Data & Privacy Playbook, are their responses.

Jonathan ainaJonathan dsouza rautoGiuseppe licariSimon spyerJonathand souza rautoData deep diveReal timeAta amp privacy

The Drum | A Steady Trajectory Toward Hell : Marketing Leaders Digital Utopias And Dystopias

We asked 10 leaders in digital and social to give it to us straight: is everything going to continue getting worse, or is there room for optimism in the digital world?

United statesElijah kleinsmithSimon spyerAdam connettNeil barnesMichael deanPedro pascalGary stubbenhagenLindsey flanaganAndrea villaMike spencerJack mortonDoron faktorFox agencyEu digital servicesFriends reunited

The levy needed to crack : Marketers consider IAB cookie consent conundrum

The IAB was last week hit by a landmark ruling that will change how the majority of advertisers obtain permission to deliver personalized marketing to Europeans on the internet. Like anything adtech, it’s taken time for them to understand the repercussions of the move.

Julien hirthAndrew carmodySimon spyerAlexander azarovFarhad divechaBen barokasGoogle adbuyersNigel jonesBelgian data authorityIrish council for civil libertiesIrish councilCivil libertiesConsent frameworkSmart adserverPrivacy complianceFuture of media

IAB Europe falls foul to GDPR, advertisers may have to destroy data

The pop-up legal forms reportedly used by 80% of Europe’s internet to acquire tracking consent from users have fallen foul of the very GDPR rules they were designed to follow. This means far-reaching implications for advertisers, web users and publishers.

United kingdomJohnny ryanCobun zweifel keeganPaul thompsonSimon spyerBelgian data protection authorityIrish council for civil libertiesConsent frameworkIrish councilCivil libertiesFormer braveGeneral data protection regulationFuture of mediaLab europeAta amp privacyEdia planning and buying