COVID Impact on Oregon Wine Pt 3 - AG INFORMATION NETWORK OF THE WEST
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COVID Impact on Oregon Wine Pt 2 - AG INFORMATION NETWORK OF THE WEST
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COVID Impact on Oregon Wine Pt 3
Tuesday Mar 9th, 2021 With today’s Fruit Grower Report, I’m Bob Larson. Finding answers to the pandemic and what it’s going to take to get wine sales back on a viable economic track, lies with the wine lovers.
At last month’s Oregon Wine Symposium, Christian Miller, with Full Glass Research, said sales to core wine consumers have been up slightly during the pandemic …
MILLER … “That’s good news for volume and dollars because core consumers still consume the majority of wine and they’re probably responsible for about, you know, over 90% of the wine sold at $20 and above, which is a key market for Oregon. The bad news is that it needs increased competition for a smaller base. So, that’s a difficulty.”
COVID Impact on Oregon Wine Pt 2
Monday Mar 8th, 2021 With today’s Fruit Grower Report, I’m Bob Larson. The economic impact of the pandemic, wildfires, and other 2020 challenges were just one of the topics raised at last month’s Oregon Wine Symposium.
Dr. Robert Elyer, of Economic Forensics and Analytics, says the vineyards saw a drop in production, but there are other factors to consider …
EYLER … “Harvests were down. We’re looking to see, ultimately, how that effects the supply chain not only in Oregon, but more generally in the United States. And, we’re still very early. We know that some wineries got federal help and it’s hard to quantify that just yet because we don’t know how much that just simply filled the gap. We ultimately need economic recovery to really wake up those parts of the supply chain which are waiting to open back up again.”