COVID Impact on Oregon Wine Pt 3
Tuesday Mar 9th, 2021
With today’s Fruit Grower Report, I’m Bob Larson. Finding answers to the pandemic and what it’s going to take to get wine sales back on a viable economic track, lies with the wine lovers.
At last month’s Oregon Wine Symposium, Christian Miller, with Full Glass Research, said sales to core wine consumers have been up slightly during the pandemic …
MILLER … “That’s good news for volume and dollars because core consumers still consume the majority of wine and they’re probably responsible for about, you know, over 90% of the wine sold at $20 and above, which is a key market for Oregon. The bad news is that it needs increased competition for a smaller base. So, that’s a difficulty.”