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Frasers Property Industrial (Thailand) and strategic partner Mitsui Fudosan Asia (Thailand) celebrates the start of the first warehouse construction at Bang Na 2 Logistics Park in the Eastern Economic Corridor

Frasers Property Industrial (Thailand) and strategic partner Mitsui Fudosan Asia (Thailand) celebrates the start of the first warehouse construction at Bang Na 2 Logistics Park in the Eastern Economic Corridor
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FPIT adopting purple ocean strategy

FPIT adopting purple ocean strategy Industrial property developer targets revenue growth of 10-15% per annum, writes Kanana Katharangsiporn published : 29 Jun 2021 at 04:00 Sopon Racharaksa, CEO, Frasers Property Industrial (Thailand). Industrial property developer Frasers Property Industrial (Thailand) or FPIT is adopting a purple ocean strategy to tap into both new and current markets with two key pillars: creating readiness and differentiation , aiming for revenue growth of 10-15% per annum. Chief executive Sopon Racharaksa said the industrial sector received minimal impact from the pandemic compared with other sectors, with a sharp rebound since the third quarter last year after a drop in April 2020, driven by eCommerce businesses.

FTREIT s THB 2 5 billion debentures three times

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