FPIT adopting purple ocean strategy
Industrial property developer targets revenue growth of 10-15% per annum, writes Kanana Katharangsiporn
published : 29 Jun 2021 at 04:00 Sopon Racharaksa, CEO, Frasers Property Industrial (Thailand).
Industrial property developer Frasers Property Industrial (Thailand) or FPIT is adopting a purple ocean strategy to tap into both new and current markets with two key pillars: creating readiness and differentiation , aiming for revenue growth of 10-15% per annum.
Chief executive Sopon Racharaksa said the industrial sector received minimal impact from the pandemic compared with other sectors, with a sharp rebound since the third quarter last year after a drop in April 2020, driven by eCommerce businesses.