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Supercharge: Sales & Operations: King Arthur Baking, Whole Brain Consulting, Rodeo CPG to Speak
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Supercharge: Sales & Operations will help entrepreneurial food and beverage companies learn the common language and areas where sales and operations intersect, outlining strategies where teams can build for success rather than undermine process. The virtual event will take place on March 16 and 17.
Content presentations will include a case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experience massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. The growth of opportunity coincided with a planned name change for the company, creating hard-to-navigate manufacturing challenges. The company’s VP of Sales, Tony Bass, and VP of Ope