Article - HSMAI Foundation Launches Century Campaign Fundraising Initiative - The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced the launch of its Century Campaign, a five-year fundraising effort ahead of the organizationÂ’s upcoming 100th anniversary in 2027.
The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced the launch of its Century Campaign, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. Donations to the Century Campaign will be used to further the mission of the Foundation and its efforts to attract new talent, develop emerging talent, and engage existing talent in the hospitality sales, marketing, and revenue optimization professions.
Earlier this summer, HSMAI hosted a Chief Revenue Officer (CRO) Executive Roundtable in Toronto. Talent management emerged as a topic that continues to challenge leadership. As CROs, they acknowledged the role talent management has in effective forecasting. The participants discussed the importance of attracting and retaining skilled professionals in revenue management and related fields. They also mentioned the need for continuous training and development to ensure that teams have the necessary skills and knowledge to perform their roles effectively. Read on for the top strategic insights from this session.
If there is one thing we are seeing in a post pandemic landscape, it is that people are being more selective about the events they go to, and expectations for those events are higher than ever. HSMAI is very proud of the fact that a record number of attendees chose Commercial Strategy Week 2023 in Toronto to be the event to attend. From June 26 to 29, we had nearly 1,000 industry professionals come together to participate in a series of collocated events that included The Marketing Strategy Conference, HSMAI ROC Americas, and several Executive Roundtables.
Article - HSMAI Insights - Exploring Sales Productivity and ROI - Hotel management company sales and marketing executives recently gathered to share their insights and experiences on sales productivity and return on investment (ROI) during a recent virtual HSMAI Hotel Management Company Sales & Marketing Executive Roundtable.