If there is one thing we are seeing in a post pandemic landscape, it is that people are being more selective about the events they go to, and expectations for those events are higher than ever. HSMAI is very proud of the fact that a record number of attendees chose Commercial Strategy Week 2023 in Toronto to be the event to attend. From June 26 to 29, we had nearly 1,000 industry professionals come together to participate in a series of collocated events that included The Marketing Strategy Conference, HSMAI ROC Americas, and several Executive Roundtables.