Best Media Info: After reporting a muted adex growth in the first half of the current fiscal year, major FMCG players in India have increased their ad spends in Q3 of FY23. Does this mean, that the worst is over and i| Advertising News
Major FMCG companies feel the demand slump has bottomed out and there are green shoots of recovery in the rural markets, which have been under stress since the last few quarters.
With abating commodity price pressures, firms such as HUL, Godrej Consumer Products Ltd., Dabur India Ltd., Marico Ltd. and Emami Ltd. expect a gradual recovery in consumption and are increasing upfront marketing investments in advertising and promotion.