Going ahead, it remains to be seen if margins sustain in the backdrop of a gradually recovering demand environment. An increase in competitive intensity would lead to rise in advertising and promotion expenses, which would weigh on Ebitda margins
The rural markets declined 2.8 per cent registering the sixth consecutive quarter with negative volume growth, while the urban market maintained stable positive growth of 1.6 per cent.
Counterfeiting is most prevalent in apparel (31%), FMCG (28%), and automotives (25%) are the top segments where consumers came across a counterfeit product, followed by Pharmaceuticals (20%), consumer durables (17%), and agrochemicals (16%), the report said
The FMCG giant said its board has approved a proposal to increase the royalty and central services fees payout to parent Unilever Plc from about 2.65% in FY22 to 3.45% in phases over three years.