Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.
Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.
There are plans to undertake an initial public offering for the groups edible oil and packaged food business, Emami Agrotech, once the business delivers sustained profit which is impacted last fiscal and this year due to volatility in edible oil prices globally, said promoter director of the group Aditya V Agarwal.
The fast-moving consumer goods (FMCG) market shrank in volume in January-September 2023, which is the best indicator of the spending appetite of Romanian consumers. On the other hand, retailers’ sales continued to increase in value, but solely because of prices went up by 15% to 23%.