Anand Ramanathan says: “Overall the market looks good, particularly rural India and hence as demand strengthens, some of these pressures of inflation will soften. Also, 60-70% of an FMCG brand s cost comes from the cost of raw material and therefore, inflation and geopolitics and commodity prices, etc, have impact on pricing which many a times they are not able to pass on to the consumer.”
Indian Consumers: While the affluent segment gravitated toward luxury apartments, high-end cars, and premium consumer goods, lower-income brackets grappled with inflation and rural hardships. Sales surged for luxury items, bustling malls and restaurants, alongside a spike in hotel room rates due to heightened demand. Conversely, FMCG companies faced stagnation in selling everyday items like biscuits, soaps, shampoos, and perfumes, yearning for increased consumption rates.