Before taking over the corner room of HUL in June 2023, Jawa, 57, served as chief of transformation for Unilever in London, where he piloted the company s end-to-end transformation from January 2022
FMCG: HUL, which owns brands such as Lux, Lifebuoy, Surf Excel, Rin, Pond s and Dove, has reduced the fixed margin by 60 basis points and increased the variable margins by up to 100 to 130 basis points for its distributors.
Rohit Jawa took over as the new Managing Director & CEO of HUL on June 27, 2023. He started his career with HUL as a management trainee in 1988. His first overseas opportunity came in 2004 when Jawa was elevated as the Vice President of Unilever Vietnam. Also know about the journey of Sanjiv Mehta, ex-CEO of HUL.
Updated Jan 12, 2021 | 14:09 IST
Germany-based Sebamed has unleashed an advertising campaign saying HUL s Lux and Pears soaps have the same pH level as a bar of Rin detergent. But will this really impact the FMCG major? Representational Image
Key Highlights
Sebamed s advertisements say that the pH levels of Lux and Pears are at 10, same as Rin
The ads also say that the pH level of Sebamed s soaps are at 5.5, which is ideal for our skin
It is rare to see companies naming their rivals even in the most aggressive of advertisement campaigns, but that is exactly what German skincare brand Sebamed did. Sebamed India has launched an ad war against Hindustan Unilever s (HUL) bathing soaps through ads that equate the PH levels in top HUL brands like Lux and Pears with a bar of Rin, that is used to wash clothes. Sebamed has even targeted Dove, the HUL brand that pitches itself as the best for your skin. In its ads, Sebamed claims that only their bathing bar ha