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Parle continues to be India s top FMCG brand at home, Britannia leads the ranking for out of home consumption, ET Retail

During FY22, Parle Products, which retails brands including Parle G, Monaco and Melody, crossed $2 billion in annual revenues, becoming the first packaged food company in India to breach the mark.

parle: Parle continues to be India s top FMCG brand at home, Britannia leads the ranking for out of home consumption

Parle, a biscuit brand owned by Parle Products, remains India s top FMCG brand, as per Kantar Worldpanels annual ranking. Seven of the top ten brands belong to domestic companies, and Parle maintains the top spot with 7449 million CRP (consumer reach points). The ranking assesses brands based on how often they are purchased and how many households buy them. During FY22, Parle earned over $2 billion in annual revenue, becoming the first Indian packaged food company to cross this mark.

How Hindustan Unilever, Nestle, Kellogg and Dabur are using digital tech to serve you better

From gauging your mood to innovating a new product and improving supply chain efficiencies to delivering the product to your doorstep, faster digitalisation is transforming the way FMCG majors do business - Issue Date: Oct 16, 2022

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