The government has made some changes in the country's flag code by allowing the tricolour to fly both day and night and be machine-made besides use of polyester.
The Amazon on Monday faced the ire of a section of Indian social medua users, with some saying that using the tricolour in such a way was an insult and a violation of the country’s flag code.
Amazon issued an official statement that stated that the company is committed to taking necessary action against sellers who have listed any non-compliant products.
Netizens shared pictures of items like apparel, cups, keychains and chocolates that feature images or imprint of the tricolour on Amazon.in website, and sought a ban on these items. Hashtags like #AmazonInsultsNationalFlag were trending on Twitter.