could understand the sport. the fourth pillar was about getting close to the players and player storytelling, and avatars and technology we are doing a fantastic interview today with the female leg spinner from scotland who plays for birmingham phoenix. finally, the fifth pillar was about a force for good, which is about our diversity and inclusion plans and links to sustainability, and opportunities for young people. so it s been a really well thought out, planned tournament. and the coverage was definitely going to be much more entertaining, but probably no more than that for sky viewers. you ve talked about how you obviously want to reach out to a wider audience, people who may not have watched cricket before do you know yet how successful it has been in shifting to a new audience? have you got figures that can let us know that? well, we do have figures and demographics. i don t have them exactly to hand, it s definitely hitting a younger, more female audience,
the fourth pillar was about getting close to the players and player storytelling, and avatars and technology we are doing a fantastic interview today with the female leg spinner firm scotland who plays for birmingham phoenix. finally, the fifth pillar was about a force for good, which is about our diversity and inclusion plans and links to sustainability, and opportunities for young people. so it s been a really well thought out, planned tournament. and the coverage was definitely going to be much more entertaining, but probably no more than that for sky viewers. you ve talked about how you obviously want to reach out to a wider audience, people who may not have watched cricket before do you know yet how successful it has been in shifting to a new audience? have you got figures that can let us know that? well, we do have figures and demographics. i don t have them exactly to hand, it s definitely hitting a younger, more female audience, and it s definitely hitting a bigger audience
today with the female leg spinner firm scotland who plays for birmingham phoenix. finally, the fifth pillar was about a force for good, which is about our diversity and inclusion plans and links to sustainability, and opportunities for young people. so it s been a really well thought out, planned tournament. and the coverage was definitely going to be much more entertaining, but probably no more than that for sky viewers. you ve talked about how you obviously want to reach out to a wider audience, people who may not have watched cricket before do you know yet how successful it has been in shifting to a new audience? have you got figures that can let us know that? well, we do have figures and demographics. i don t have them exactly to hand, it s definitely hitting a younger, more female audience, and it s definitely hitting a bigger audience. and we re grateful for the role that the bbc has helped us in doing that.
about simplification of graphics and language, so more people could understand the sport. the fourth pillar was about getting close to the players and player storytelling, and avatars and technology we are doing a fantastic interview today with the female leg spinner firm scotland who plays for birmingham phoenix. finally, the fifth pillar was about a force for good, which is about our diversity and inclusion plans and links to sustainability, and opportunities for young people. so it s been a really well thought out, planned tournament. and the coverage was definitely going to be much more entertaining, but probably no more than that for sky viewers. you ve talked about how you obviously want to reach out to a wider audience, people who may not have watched cricket before do you know yet how successful it has been in shifting to a new audience? have you got figures that can let us know that? well, we do have figures and demographics. i don t have them exactly to hand, it s definit
and avatars in technology we are doing a fantastic interview today with the female leg spinner firm scotland who plays for birmingham phoenix. finally, the fifth pillar was about a force for good, which is about our inclusion plans and links to sustainability, and opportunities for young people. so it s been a really well thought out, planned tournament. and the coverage was definitely going to be much more entertaining, but probably no more than that for sky viewers. you ve talked about how you obviously want to reach out to a wider audience, people who may not have watched cricket before do you know yet how successful it has been in shifting to a new audience? have you got figures that can let us know that? well, we do have figures and demographics. i don t have them exactly to hand, it s definitely heading a younger, more female audience, and it s definitely hitting a bigger audience. and we re grateful for the role that the bbc has helped us in doing that.