not enough is coming to them. and so, we'll see what happens. it's interesting that amazon is kind of a new entrant here sucking up some of those digital ad dollars too. matt, what would you say to claire? i mean, i don't accept all of that at all. firstly, there's no fixed pie of advertising. what's actually happened is that there's been an explosion of new companies advertising. we have most of our customers are small businesses advertising for the first time. so it's not a zero sum game. but as i've tried to explain earlier, i think we do a huge amount to try to help publishers make money. it's not for us to fix the business model of publishing, but many are being successful. there are some publishers owned by private equity and so on, where there's a lot of cost management going on as well. but i think if you think about it, citizens have got more choice ofjournalism than ever before. it still comes from really high quality outlets. if the editor of the times, which is a murdoch company, is saying, you know, journalism is thriving, i think that's encouraging. but i don't think our responsibility end there. we always need to be doing more, being more transparent about why a story ranks higher when people search for it and so on.