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The PR Antithetical: Media and Publicity Tenets -By Femi Amosun – Opinion Nigeria

Public Relations is purely a communication/promotion tool. PR is uniquely suited in fostering goodwill between a company (or government) and its various publics. When PR is effectively integrated into Marketing communications, it is capable of accomplishing a set of objectives other than goodwill. PR can also be used to increase brand awareness, build credibility, and build favourable attitudes toward a company or a new government.

Service Quality in Nigeria: A Yielding Opportunity -By Femi Amosun

The Service quality strategy, as an organizational plan to achieve quality programme, should consider the development of Quality framework that the organization will be compelled to adopt. The identified service gap (that is, the difference between the organization offerings and service-users’ requirements / expectations) will determine the Service quality strategy.

The Lost Understanding: Why Opinion Polls Can t Win Elections -By Femi Amosun

From a Quantitative data viewpoint, basic Statistical techniques can be used to gain better understanding of business, political issues or economic situations. Arithmetic Mean; Standard Deviation; and Coefficient of Variation are all useful techniques.

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