The PR antithetical: Media and publicity tenets peoplesdailyng.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from peoplesdailyng.com Daily Mail and Mail on Sunday newspapers.
Public Relations is purely a communication/promotion tool. PR is uniquely suited in fostering goodwill between a company (or government) and its various publics. When PR is effectively integrated into Marketing communications, it is capable of accomplishing a set of objectives other than goodwill. PR can also be used to increase brand awareness, build credibility, and build favourable attitudes toward a company or a new government.