youtube videos and my case was a little bit different because the content i was making wasn t fully monetiseable. it contained copyrighted music which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any, money out of this approach at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all. of these creators, we find them really interesting and like to develop - into their lives. i used to watch becky . when i was younger and from that, basically, they have our attention so they serve adverts l against that in many instances. you can buy an advert. on youtube that costs an awful lot of money, you can
so, how much money were you making out of us at the time, roughly? it s difficult to say because what happened was i started youtube before ad sense even existed so the intentions behind created content back then were very different. we weren t going in and seeing people with mansions and massive houses and cars and things like that. we were just going to youtube to create and be part of the community. but you couldn t rely on it for a steady income? no, i mean, luckily i was at school so i still had my parents supporting me, but even though i was making my youtube videos and my case was a little bit different because the content i was making wasn t fully monetiseabull. it contained copyrighted music which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that.
mean. luckily steady income, community. no, i mean. luckily i steady income, community. no, i mean, luckily i was steady income, community. no, i mean, luckily i was at steady income, community. no, i mean, luckily i was at school- steady income, community. no, i mean, luckily i was at school so l steady income, community. no, i mean, luckily i was at school so i | mean, luckily i was at school so i still had my parents aborting me but even i was making my youtube videos my case was a little bit different because the content i was making wasn t fully monetise a bull. it contained copyrighted music which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, model such as patreon and other kind of things like that. , ., . ~ ., like that. so, chris, going back to ou if the like that. so, chris, going back to you if the majority like that. so, chri
my parents supporting me, but even i was making my youtube videos my case was a little bit different because the content i was making wasn t fully monetiseabull. it contained copyrighted music which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any money out of this approach at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all. of these creators, we find them very interesting and like to develop . into their lives. i used to watch becky when i was younger. from that, basically, they have our attention so they serve adverts l against that in many instances. you can buy an advert. on youtube that
a unique way more and more musicians are getting support for their work. it s based on what s called fan funding. very cool idea here. at the center of this there s a website called pledgemusic.com. as i found out, it lets you turn fledgling artists into stars. they all started somewhere. justin bieber famously found on youtube. jessica simpson discovered at summer camp. and u2, they got their start in a talent competition. reporter: so how do you go from this i take my day off on friday reporter: to this? reporter: forget big studios and even bigger budgets. today all it takes is a pledge. i have never been a smart man reporter: pledgemusic.com, to be exact. it s the brainchild of benji rogers, a london-born musician who scrapped his own rock star dreams to help others reach theirs.