chris stokel walker has written books about youtube and now tiktok as well. with tiktok in mind, chris, to what extent has it been the year of tiktok 2021? because it seems to have come out of nowhere. it has. nobody can be a beneficiary. of the pandemic i don t think, julian, but tiktok has done that survival a little bit better. in march 2021 alone, . we spent as much time on the app as we did from the stone age until today, so that gives us an idea just how much we are addicted i to all those creators. that s quite a statistic. including a weekly newsletter. before that, she covered tech. we are going to hear the words creator and influencer i suspect quite a lot in the next 25 minutes. what s the difference? so, this has been a huge topic of debate for some people. for me, i really think they re interchangeable. i think a few years ago, we would have said instagram influencer and a youtube creator, but i think creator has become the more preferred word now but i don t think
because the content i was making wasn t fully monetiseabull. it contained copyrighted music which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any money out of this approach at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all. of these creators, we find them very interesting and like to develop . into their lives. i used to watch becky . when i was younger and from that, basically, i they have our attention so they serve adverts - against that in many instances. you can buy an advertj on youtube that costs an awful lot of money, - you can buy an advert on tiktok that will be slotted -
issues of inappropriate i content or radicalisation through inappropriate consumption. - youtube, tiktok, instagram, facebook, twitter, all- of the above use a combination of either computer technology, j artificial intelligence, j which basically combs through what you say, - what you write, to try and find out, you know, inappropriate words and things like that. and try to take them down i and also human moderators. this is the human side i of social media, we pay an awful lot of poorly contracted, poorly paid workers to try and deal with some l of the messes that we have on social media. they have limited success i in taking down some of this content and that sjust simply because there i is a torrent of it. this is a massive fire . hose full of information that is being posted everyl single day and it is difficult to keep on track, although journalists like us often i try to keep them a bit more honest than they are. - how does patreon tackle this particular issue? it is interestin
in a few sentences, sam, give us a flavour of what patreon actually is and what it does. yeah, well. thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we ll expand on that in the next 25 minutes or so. becky flint is a social media influencer and founder of pepper studio, a social media marketing agency. how do you spot the next big youtube or tiktok star? i think the really important thing to remember about social media is often, we re going there to see. you know, unpolished is better, almost. we re looking for things that are relatable and almost, kind of, more attainable than the typical celebrity, and i think that s the secret. chris stokel walker has written books about youtube and now tiktok as well.
with tiktok in mind, chris, to what extent has it been the year of tiktok 2021? because it seems to have come out of nowhere. it has. nobody can be a beneficiary. of the pandemic, i don t think, julian, but tiktok has been someone that survived - a little bit better. in march 2021 alone, . we spent as much time on the app as we did from the stone age until today, so that gives us an idea just how much we are addicted i to all those creators. that s quite a statistic. kya, you create a weekly newsletter. before that, she covered tech for cnn. we are going to hear the words creator and influencer i suspect quite a lot in the next 25 minutes. what s the difference? so, this has been a huge topic of debate for some people. for me, i really think they re interchangeable. i think a few years ago, we would have said instagram influencer and a youtube creator, but i think creator has become the more preferred word now, but i don t think there s a huge difference between them. it really refer