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Taylor s University s Raya ad teaches forgiveness through a single father s pain Details Taylor s University has launched a Hari Raya ad titled Maaf to hit close to home with its viewers. The campaign tells the story of a father apologising to his children over his perceived failures to adequately provide for his family. The video starts with a downcast tone and establishes that the main character as a single father, who instead of participating in the usual session of his children asking his forgiveness during Hari Raya, turns the tables and asks their forgiveness instead. The story shows the family’s troubles during the pandemic, such as the father losing his job, forcing his family to give up their home and move to a smaller residence. According to the team at Taylor s University, with the Human Resources Ministry declaring nearly 100,000 Malaysians losing their jobs last year and amidst a series of imposed lockdowns,‘

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