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Half Of Advertising Is Dull, Ineffective And A Waste Of Money - System1 s Jon Evans Urgent Plea To Improve Creativity And Effectiveness

Half Of Advertising Is Dull, Ineffective And A Waste Of Money - System1 s Jon Evans Urgent Plea To Improve Creativity And Effectiveness
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Crying John Lewis fans baffled as odd star of Christmas advert 2023 is Venus flytrap

John Lewis has equally moved and baffled fans with its Christmas campaign for 2023, which celebrates the joy of old and new festive traditions, with the introduction of an unlikely star - a Venus flytrap

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John Lewis wins High Court battle over fire-breathing dragons

A John Lewis Christmas dragon called Excitable Edgar has seen off a challenge from Fred, a fire-sneezing counterpart, in a copyright battle that lacked any seas

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A top ad exec explains why John Lewis adverts actually make us cry

Move over Coca-Cola, John Lewis is the official brand of Christmas - here s why we fall in love with adverts.

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