NUS ad promising negotiation skills to fight Godzilla leads to application spike Details 10 March 2021
Would you like to learn how to negotiate with Godzilla? Apparently, the marketing team at National University of Singapore s Lee Kuan Yew School of Public Policy (LKYSPP) thinks you do. Launching a new social campaign on Facebook and Instagram, the school told
MARKETING-INTERACTIVE that it is looking to promote its Negotiation Strategies for Success online programme. The programme, which is done in partnership with Emeritus, aims to educate participants on negotiation methods and practices that enhance their creative thinking and contextual analysis capabilities, ultimately improving their ability to negotiate in virtually any situation.
Details 02 February 2021
Despite being a newcomer in the industry, ROMP has already solidified its name in the ad industry. Founded in 2019 by CEO Joseph Tan, CCO Roy Wisnu, and COO Daniel Siswandi who were previously with MullenLowe, ROMP has punched above its weight as an independent agency, working with brands including Telkomsel, Indofood s Indomie, Google, Prudential, and Pizza Hut.
During
MARKETING-INTERACTIVE s Marketing Events Awards last year, both Telkomsel and ROMP came in as a finalist for Best Consumer Event: Esports and Best use of Multi-Channel Marketing at the recent Marketing Events Awards. Its leadership shares how client expectations have evolved and why the three Ss are crucial when it comes to strategising and ideating.
Details 11 January 2021
MARKETING-INTERACTIVE’s Marketing Events Awards really showed its dedication to its graduating student community when the global pandemic struck in 2020.
The pandemic which caused major disruptions to big scale events around the world, also impacted SMU which couldn’t hold its annual graduation ceremony in early July – which is a key highlight of every students’ educational journey. With the circuit breaker, everything had to pivot online and SMU found itself left with only 60 days of planning and execution, requiring extensive and tight coordination among 12 internal departments and external vendors, 60 staff members from three countries.
More here on how the team navigated through these unchartered waters.
Taking home the silver award for the category of Best Use of Multi-Channel Marketing for
MARKETING-INTERACTIVE s Marketing Events Awards 2020 is Quill Automobiles. Established in 2008, Quill Automobiles is a BMW dealership located in Petaling Jaya that takes pride in placing its customers experience as top priority. Besides selling automobiles, the company also boasts features such as its online platform where it dishes tips and deals, a financing platform that enhances customer’s experience by allowing the flexibility to apply and get a pre-approval for loans via a seamless process, as well as a live chat box to answer customers questions.
It is then no wonder Quill Automobile placed its customers at the centre of its award-winning campaign. Tapping on the expertise of marketing agency Be Strategic, Quill Automobile managed to engage with its past and present customers while promoting its products. Here s a deeper look at how it did so.
Details 17 December 2020
The COVID-19 pandemic this year has sent businesses and society as a whole into a disarray. Like many agencies, Always Marketing Malaysia was looking to keep its business afloat amidst the uncertainty. However, it also wanted to take the time to give back to society and help the less-fortunate communities that are even more negatively affected by the pandemic.
Patrick Goh, managing director at Always Marketing Malaysia, wanted to introduce the initiative “‘Extending Hearts, Always”, which if successful would be made a yearly event. With this initiative, he wanted the team to go above and beyond, and be leaders in the market who also care and champion for humanity.