Taking home the silver award for the category of Best Use of Multi-Channel Marketing for
MARKETING-INTERACTIVE s Marketing Events Awards 2020 is Quill Automobiles. Established in 2008, Quill Automobiles is a BMW dealership located in Petaling Jaya that takes pride in placing its customers experience as top priority. Besides selling automobiles, the company also boasts features such as its online platform where it dishes tips and deals, a financing platform that enhances customer’s experience by allowing the flexibility to apply and get a pre-approval for loans via a seamless process, as well as a live chat box to answer customers questions.
It is then no wonder Quill Automobile placed its customers at the centre of its award-winning campaign. Tapping on the expertise of marketing agency Be Strategic, Quill Automobile managed to engage with its past and present customers while promoting its products. Here s a deeper look at how it did so.