The European Addressable Media Initiative is exploring the emerging ecosystem in Europe’s major advertising markets – and is finding advertisers, agencies and media owners grappling with complexity and fragmentation.
The European Addressable Media Initiative (EAMI), which aims to provide concrete recommendations to advertisers, agencies and media owners about identity resolution and addressability solutions in Europe, recently announced the formation of an Expert Advisory Group to support its work. The list of recommendations will be published later this year and presented at an industry summit.
The European Addressable Media Initiative has announced the formation of its Expert Advisory Group, with senior advisors from Channel 4, DATMEAN, GroupM, Interpublic Group, ITV, Omnicom, Publitalia ’80, Roku and many more key players, as it gears up to support the development of addressable media in fast-changing European markets.